When it comes to the fundamentals, they are definitely salafi. They have the same aqidah with respect to the asmaa wa sifaat, tawassul, etc. as the saudi salafis, they are against organized tasawwuf, and although they follow a madhab, they reject taqlid. However, their approach is definitely better than other salafis. They are mostly nice people with good adab: they don't always call themselves salafis, they are not quick to do takfir, they return your salams, etc.